KCL + IDEO.ORG
IDEO.org partnered with the Bill & Melinda Gates Foundation (Gates Foundation) to increase uptake and use of digital financial services (DFS) in Tanzania and Uganda. This particular stream of work explored why digital financial services have not been adopted by those who need them most in Tanzania and Uganda by using various methods to identify customer needs and promising innovations that can increase digital financial services adoption, while building a path forward for key actors in the system to own those solutions.
The weighted sample had rural and female bias, reflecting the national population. The data was analysed in terms of mobile money registration, user proficiency in completing mobile money transactions, financial behaviours and attitudes and mobile money agent dynamics as well as comparing use of mobile money and formal financial institutions. Most respondents were below 34 years old and across the whole population of potential users (15+), awareness of mobile money is quite high, although registration and use still lags.
Having synthesised the results, the team identified opportunities that the partners could leverage to inform the design of improved digital-financial services and experiences.
KCL also provided IDEO.org with Field Research Logistics to support qualitative fieldwork in Uganda. This included activities like research planning, recruiting research participants, scheduling research interviews, recruiting and hiring translators, recruiting and hiring drivers, and providing additional support to the IDEO.org research team in the field.
For more information about IDEO.org, visit the IDEO.org website.